Alternatively let's say you hire a lawyer to ensure you have no legal issues. Maybe an accountant to make sure the bookks balance or the taxman doesn’t come calling. Or you hire an IT company to keep your software and network running.
Why is it that some people, statistically men, decide to ignore the advice of these hired professionals?
Here are some possible reasons…
- You have money to burn. Unlikely, even in sectors where the press would have you believe otherwise.
- You’re scared of change. Possible but then it’s part of the role of the expert to explain why and to calm you regarding any downsides to the changes.
- The advice requires something else to be done that you have also ignored or don't want to change.
- You’re stubborn. Very possible but that really means it’s number 2.
- You’re too proud…… to say you don’t have budget for the proposal. Very possible, but if you are honest with your expert, they will provide (when possible) a solution that fits your budget and achieves as much as can be done.
- You think you know best. Do you have a mate with some expert knowledge? Bet you do. Should I ask why you didn’t hire your mate, or refer you to No.1?
- You don’t trust them. This may well be the case, especially if this is the first time you’ve used the expert.
When it comes to hiring an expert, it is usually when there is a gap in the knowledge within your business. If you actively sought someone to help and you ask them to help you, you're accepting there is a gap, however big or small. If you are honest with them about the extent of the gap and about the budgets you have available, you will get the right answer for your business.
This is when the collision of logic rears it's head. Problem exists, solution provided and yet the advice or solution is ignored. In most cases you have chosen to not follow the advice and the reason will be in the list above. Interestingly we see a 79 to 21 split here of Male to Female "Bark yourself" cases. Women often find a way to negotiate or reason their expert to a solution that will acheive a goal or rememdy a solution by admitting some part of a fault or dislike. This, in most scenarios, lends the Expert a chance to find a solution that appeases both sides. Men on the other hand are typically in the list above.
What statistically happens next is someone looks for a cheaper alternative, an alternative sticky tape and blu-tac solution possibly a shift to another idea completely. This type of avoidance is short lived. If you thought hiring an expert was expensive, try hiring an amatuer. Once the short term gain has lost the initial uplift, the same old problem will occur only now the size of the issue will be bigger.